SOFT SAVING: FINDING FULFILLMENT BEYOND FRUGALITY

Soft Saving: Finding Fulfillment Beyond Frugality

Redefining the Purpose of SavingFor years, traditional economic guidance has leaned heavily on the concepts of thriftiness, delayed gratification, and aggressive conserving. From eliminating early morning coffee to forgoing holidays, the message has been loud and clear: save now, take pleasure in later on. But as social values change and indivi

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